Cici Tang
During my academic year in NYU, I started running my social media accounts on Instagram, Chinese Tiktok(Douyin), Weibo, Bilibili and LittleRed Book. So far, I accumulated 380,000 followers on Douyin. All my social media account are named ICICSS.
ICICSS means SS+Cici and reverse it. SS stands for my Chinese name "SzeSze" and Cici stands for... I guess you already know!
My work in self-media has not only helped me improve my content creation and communication skills but also helped me expand my extensive network of contacts, laying the foundation for my future career development.
An NYU master's student in Public Relations and an self-media content creator
Education
2023.09-2025.05 New York
Master
New York University
I am pursuing a master's degree in Public Relations and Corporate Communication at NYU SPS. I combined my PR knowledge with my self-media practice to create my personal brand. After I increased certain brand awareness, I started cooperating with different brands and participating in various offline activities, expanding my network of contacts.
2019.08-2023.05 Boston
Bachelor of Arts
Northeastern University
During the undergraduate study, I majored in Media and Screen Studies. This experience provided me with a solid technical foundation in video shooting, scriptwriting, video editing, and sound production. Click here to see my school projects
2021.09-2021.12 Shanghai, China
Bachelor (NEU Study Aboard)
Fudan University
During my exchange program at Fudan University, I focused on marketing courses, which further broadened my understanding of branding and marketing strategy.